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  • Our Origin Story

    5 min read 0 Comments

    Our Origin Story

    Welcome To Main Street Forge!

    Hey There!

    This is Billy from Main Street Forge. I'd like to take a minute to tell you what Main Street Forge is all about, how we got started, and what we're trying to do moving forward. It is a fairly long story from start to finish, but I'd love to explain our origin story to you.

    I'm one of the owners along with my best friend Kyle. We've been best friends since the age of 14 and we're both lifelong entrepreneurs. Every business model you can think of we have tried. From experiencing the good, bad, and ugly; we've been through it all as a team.

    Where Did It All Start?

    In 2014 Kyle and I both got the bug to start an e-commerce business since we could see the shift to more and more people buying items online. We really wanted to get in on the e-commerce business model, but we didn't know a ton about it. Diving head first into selling online was the only way to get started and learn more about the inner workings of the business. We decided to start learning as much as we could about every aspect of selling online.

    Conventional wisdom back then and still now is to find a manufacturer in China to make products dirt cheap, sell them online here in the USA, and live happily ever after. So, we followed the conventional wisdom back then and started a company and decided to do what everyone else was doing at the time. We found a decent supplier in China and did our due diligence with sampling products, and working really hard for our end goal.

    Throughout this whole process we always had that feeling that we'd rather be sourcing and selling American made products instead. We grew up in the suburbs of Detroit, where Made in the USA is a BIG deal. Around here, some friends and family don't let foreign cars park in their driveway. It may not be the same for you, but we've always wanted to make products here in the United States. 

     

    The Journey For American Made Products

    Over the years, we tried reaching out to some American manufacturers to help us make our products. To be honest, most of the companies we reached out to wouldn't even return our phone calls. They weren't setup to take orders from small businesses like us, most of them were setup to take big orders from large companies. That is not us. Even to this day, we are friends and family, a small business employing mostly people we know and love. 

    We struck out multiple times trying to land a deal with an American manufacturer. Through learning our lessons dealing with Chinese manufacturers, we realized that this wasn't what we loved doing.

    One day, we had an epiphany. We realized that if the big companies didn't want to take a chance on us, we should start reaching out to smaller companies and one-man businesses that would be more interested in working with us. 

    From that point on, we started hitting the pavement. Going to flea markets and trade shows, trying to find manufacturers that believed in what we were doing, and that were willing to take a chance on us. Eventually, we found someone who was willing to take a chance on us and we started selling our first American Made products! We then saw that this was the path we wanted to be on moving forward with the business.

    Supporting Our Community

    Throughout this process, we realized that we really loved working with these small businesses and loved what they were about. To see them change as our orders grew in size, they were able to hire more employees, sometimes quit their day jobs, and start working for themselves full-time. We took so much pride in creating manufacturing jobs here in the USA, and being able to help small business owners live the American dream.

    This is when we realized we were on to something and decided to start a company focusing on only working with those type of businesses, not following what everyone else was doing. This is where Main Street Forge was born.

    Our Mission

    Established in 2018, our mission is to partner with small businesses, hobbyists, and craftsmen, who make high quality products in small batches. The criteria for our products is that they have to be made in America, no exceptions. Everything we sell is Made in the USA, no matter what. Next, we have to be able to put a lifetime warranty on all products. We believe in providing a high quality product and experience for the customer from start to finish.

    Our Motto

    I'm sure you've heard someone say "they sure don't make 'em like they used to." Here at Main Street Forge our motto is "We still make 'em like they used to." All American made products with a lifetime warranty at an affordable price point. This is a promise to the customer to provide a high quality product that will last a lifetime that they can put their confidence in. We take a lot of pride in providing an unforgettable experience from customer service and support, to returns and exchanges, and everything in between.

    Buying American Made Products

    You'd be surprised, it's not that expensive to buy American. We have products that're competitively priced with the cheap stuff you're seeing from China. Go to your local department store and check out the belt rack. We sell an American made belt, with a lifetime warranty for under $30. You might not be able to find any belt from your local department store for under $30, let alone one that is American made and comes with a lifetime warranty. 

    This is when we realized that there was really something to this. We can compete with the imports and still offer quality, lifetime products that the customer can be proud to show off.

     

    Our Business Model

    Main Street Forge only sells online. We don't have a storefront, and we don't have any middlemen to worry about. Selling directly cuts cost which is then passed down in savings directly to the customer. This allows us to be competitive when it comes to pricing.

    If you have ever had to deal with our customer service team and wonder why it feels like they treated you like family, that is because our customer service team is made up of people who's main job is taking care of their families. We hire local stay-at-home-mom's to handle customer service from home. This allows them to spend quality time with their families and have a flexible schedule while still earning a living. It's one of the things we take pride in. 

    Conclusion

    We believe in American made products and helping out small businesses all across the United States. Our quality and value have proven to be unmatched in the market and our customers bring us great pride in being able to provide quality products at an affordable price. 

    If you or someone you know appreciates American made products at affordable prices, please send them our way. 

    If you know someone who's a craftsman, hobbyist, maker, please have them contact us as well. We're always looking to partner with manufacturers and help them do what they love and thrive while doing it! That's what we're all about.

    We hope you appreciate what we're doing over here at Main Street Forge. If you have any questions or comments, feel free to reach out and we will gladly get you a response as soon as possible here: Contact Us